Former CEO of BARC Partho Dasgupta arrested in TRP scam

MUMBAI: The Crime Branch of Mumbai Police on Thursday arrested Former BARC CEO Partho Dasgupta in the TRP manipulation case. Dasgupta has been arrested from Rajgad Police Station jurisdiction in Pune Rural and is being brought to Crime Branch, Mumbai. 

According to sources, Dasgupta will be produced before the ACMM Court on December 25. 

This is the 15th arrest in the TRP scam. Dasgupta is the second person associated with BARC to be arrested in the case. Last week, former BARC COO Romil Ramgarhia was arrested by the Mumbai Police. Other prominent people who have been arrested in connection with the case include Arnab Goswami, Managing Director and Editor in Chief of Republic TV, and Republic CEO Vikas Khanchandani. 

Mumbai Police began the probe after the BARC, a rating agency, filed a complaint about rigging of TRP by some channels. 

TRP, measured by recording viewership data at sample households, is crucial as it helps TV channels attract advertisers. 

It was alleged that some of these households were being bribed to tune into certain channels to ramp up their TRP. 

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