Modi 3.0: What Tourism Ministry must do for the Northeast

In the wake of Prime Minister Narendra Modi's third term, there exists a pivotal opportunity to rejuvenate tourism in India's Northeast region. Here's a strategic roadmap that the Tourism Ministry must urgently adopt to unlock the Northeast's immense potential:

Affordable air travel: Bridging the divide

The escalating cost of air travel to the Northeast has deterred domestic tourists, who increasingly opt for Southeast Asian destinations due to cheaper alternatives. To rectify this, the government should prioritize initiatives for affordable airfares. Aligning this with a proposed Vande Bharat luxury route connecting all capital cities could substantially enhance accessibility and foster a cohesive tourism circuit across the Northeast.

Harnessing Brahmaputra's tourism potential

Guwahati, strategically located on the banks of the Brahmaputra, holds untapped tourism prospects. A designated tourism zone along the riverfront could feature a blend of cafés, restaurants, resorts, and cultural venues. Moreover, introducing river cruises during various times of the day—morning, afternoon, sunset, and night—would attract spiritual tourists and bolster local economies. Such initiatives not only capitalize on natural beauty but also promote sustainable tourism practices.

Environmental conservation: Preserving Northeast's ecological wealth

Efforts to rejuvenate rivers and conserve natural habitats are critical for sustainable tourism. The Northeast's rivers, streams, and lakes require stringent safeguarding measures to maintain their purity and ecological balance. Effective policies and rejuvenation schemes must be enforced to ensure these natural assets remain pristine for future generations.

Smart City initiatives: Empowering rural tourism

Rural towns in the Northeast, rich in heritage and cultural significance, can benefit immensely from targeted Smart City and Urban Development Ministry packages. These initiatives should prioritize heritage conservation, green space development, sanitation improvements, and infrastructure upgrades using local materials. Sustainable town planning, rooted in vernacular architecture and community engagement, will preserve cultural identities while enhancing visitor experiences.

Modi 3.0's tenure presents a transformative moment for Northeast tourism. By implementing these strategic initiatives—affordable air travel, Brahmaputra tourism zones, environmental conservation efforts, and smart city packages—the government can unlock the region's tourism potential, spur economic growth, and ensure sustainable development for years to come.