10 Slogans That Define Indian Political History

4 Jun, 2024

Credit: PTI

In the 2024 Lok Sabha Elections, the BJP-led NDA aims for a third term, targeting 400 seats, with the BJP alone aiming for 370. The Congress-led INDIA bloc opposes the ruling alliance.

Credit: PTI

Abki Baar 400 Paar - 2024

In the 2024 Lok Sabha Elections, the BJP-led NDA aims for a third term, targeting 400 seats, with the BJP alone aiming for 370. The Congress-led INDIA bloc opposes the ruling alliance.

Credit: India Today

Ache Din Aane Waale Hain - 2014

In 2004, Congress won the Lok Sabha elections with the slogan 'Congress ka haath, aam admi ke saath', leading to Manmohan Singh becoming Prime Minister.

Credit: Wikipedia

Congress Ka Haath, Aam Aadmi Ke Saath - 2004

In the 2004 elections, the BJP-led NDA used the slogan 'India Shining' to convey economic optimism but lost to the Congress. LK Advani later deemed the campaign 'valid' yet 'inappropriate.'

Credit: PTI

India Shining 2004

In 1996 Lok Sabha Election, the BJP used the slogan 'Bari Bari Sabki Bari, Abki Bari Atal Bihari' (It’s Atal Bihari Vajpayee's turn now), leading to his brief 13-day tenure as Prime Minister from May 16 to June 1, 1996. 

Credit: Reuters

Bari Bari Sabki Bari, Abki Bari Atal Bihari - 1996

In 1989, VP Singh resigned as Defence Minister in Rajiv Gandhi's government due to controversies and allegations of commission in defence deals.

Credit: India Today Archives

Raja Nahi Faqir Hai, Desh Ki Taqdeer Hai - 1989

After the assassination of Indira Gandhi, the Congress campaigned in the 1984 Lok Sabha election with the slogan ‘Jab Tak Suraj Chand Rahega, Indira Tera Naam Rahega’ 

Credit: Getty Images

Jab Tak Suraj Chand Rahega, Indira Tera Naam Rahega - 1984

Jayaprakash Narayan coined the slogan 'Indira Hatao Desh Bachao' for opposition parties post-Emergency, leading to their victory over the Congress in the 1977 Lok Sabha Elections.

Credit: India Today Archives

Indira Hatao Desh Bachao - 1977

Crafted by Indira Gandhi, the slogan 'Garibi Hathao' (eradicate poverty) struck a chord nationwide, propelling the Congress Party to a sweeping triumph in 1971.

Credit: Getty Images

Garibi Hatao - 1971

In 1965, Former Prime Minister Lal Bahadur Shastri coined a slogan to rally soldiers for defense and encourage farmers to boost food grain production, leading to the Congress returning to power in 1967.

Credit: VP Secretariat/X

Jai Jawan, Jai Kisan - 1965