10 Slogans That Define Indian Political History

4 Jun, 2024 Credit: PTI

Abki Baar 400 Paar - 2024

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Ache Din Aane Waale Hain - 2014

[{"selector":"#anim-58f53b48-2850-40a2-a409-4a080a45b7f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca53fd53-5aa4-4e20-83d3-87871531bb0b","keyframes":{"transform":["translate3d(0px, 120.26554%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07b2db89-9021-4702-b137-30ed35517b5f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3b7f7c9-f78c-47dc-b82b-671c419b72df","keyframes":{"transform":["translate3d(0px, 236.60122%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b6f243c-d00d-4035-95d1-07c2e6c5c272","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fee58f30-7f50-4bbb-a648-36636ebfaf33","keyframes":{"transform":["translate3d(0px, 285.18527%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcbbf2a9-71d5-40f0-bf73-75e7eac05c68","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c35d29b1-899f-4b06-abd2-c35c98da889a","keyframes":{"transform":["translate3d(0px, -748.24954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In the 2024 Lok Sabha Elections, the BJP-led NDA aims for a third term, targeting 400 seats, with the BJP alone aiming for 370. The Congress-led INDIA bloc opposes the ruling alliance. Credit: India Today

Congress Ka Haath, Aam Aadmi Ke Saath - 2004

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India Shining 2004

[{"selector":"#anim-b95a6a54-b11c-459e-8119-701c5f71b3e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-184ac0c5-ae31-4417-92bb-d320ce12b9a5","keyframes":{"transform":["translate3d(0px, 141.64919%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0977616a-6137-4d56-a4ab-14c6348f75f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4c0adbf-6a81-4d35-aced-17accd5ea65d","keyframes":{"transform":["translate3d(0px, 336.60122%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8784bba-854d-4001-aaca-416b1c8c714b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7feb0ab-62ea-46ac-bee0-bf9948783850","keyframes":{"transform":["translate3d(0px, 434.79056%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-563b7bf2-df7e-4dab-83e1-d115ae388e35","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d26574f3-946e-405d-9fb4-bdbbe8c6802c","keyframes":{"transform":["translate3d(0px, -748.24954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In the 2004 elections, the BJP-led NDA used the slogan 'India Shining' to convey economic optimism but lost to the Congress. LK Advani later deemed the campaign 'valid' yet 'inappropriate.' Credit: PTI

Bari Bari Sabki Bari, Abki Bari Atal Bihari - 1996

[{"selector":"#anim-6435ba39-41ff-4c73-a896-d3b5b148149c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec35e402-0388-4ef9-a021-110760b6052e","keyframes":{"transform":["translate3d(0px, 120.26554%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-817d4aa4-49cd-4959-acd0-aaecb5d99666","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-284a3f91-a9c0-459c-a048-853a202df6aa","keyframes":{"transform":["translate3d(0px, 136.60122%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9c9c348-c8f0-46a5-b724-ed0159a2bf2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44b024f2-b9c8-4fbf-871d-0c9bac19de03","keyframes":{"transform":["translate3d(0px, 431.51182%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd284889-baa8-4686-b0d1-61a38c152615","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f12f5c2-af7d-450a-9995-def246750363","keyframes":{"transform":["translate3d(0px, -748.24954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In 1996 Lok Sabha Election, the BJP used the slogan 'Bari Bari Sabki Bari, Abki Bari Atal Bihari' (It’s Atal Bihari Vajpayee's turn now), leading to his brief 13-day tenure as Prime Minister from May 16 to June 1, 1996. Credit: Reuters

Raja Nahi Faqir Hai, Desh Ki Taqdeer Hai - 1989

[{"selector":"#anim-61b3ed6d-db24-46ef-b191-9a2de7276a5b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfa8cd62-c00a-4901-8b22-9294f24acf67","keyframes":{"transform":["translate3d(0px, 135.92868%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-651df389-03a3-480c-8484-3e75779a2d29","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c5488d5-4895-4d95-accd-a27f957c1a85","keyframes":{"transform":["translate3d(0px, 289.54235%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68f77692-8fe3-4666-a8bb-87d737594372","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-078bd0c9-1367-4e9e-815a-516e1319b5cd","keyframes":{"transform":["translate3d(0px, 283.03470%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a91ada7-4741-47a7-a0f8-92ccd7a6b082","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28349284-5666-424b-8654-3c0f0b235bb6","keyframes":{"transform":["translate3d(0px, -748.24954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In 1989, VP Singh resigned as Defence Minister in Rajiv Gandhi's government due to controversies and allegations of commission in defence deals. Credit: India Today Archives

Jab Tak Suraj Chand Rahega, Indira Tera Naam Rahega - 1984

[{"selector":"#anim-766a779a-955a-487d-b9fe-1ec566fd30d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50a00d1d-3960-4b10-8e98-95bd6d9863e5","keyframes":{"transform":["translate3d(0px, 150.63914%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-711330bb-5d8f-4acd-9903-2127742956dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89475cea-e33a-47a4-84f1-01cf9d39475a","keyframes":{"transform":["translate3d(0px, 260.13065%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64cb32a4-b625-4c7d-a53d-4cd226bef277","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3ffbed0-6929-4211-afa7-f88edd25caed","keyframes":{"transform":["translate3d(0px, 216.17775%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9b1bea5-8a1a-4153-8a77-25f47ee62441","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1ddc6b8-af56-49c4-9a31-821229475076","keyframes":{"transform":["translate3d(0px, -748.24954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] After the assassination of Indira Gandhi, the Congress campaigned in the 1984 Lok Sabha election with the slogan ‘Jab Tak Suraj Chand Rahega, Indira Tera Naam Rahega’ Credit: Getty Images

Indira Hatao Desh Bachao - 1977

[{"selector":"#anim-9db17218-0e80-4ee6-8a21-1f255ee8e100","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef1e9fbb-1f65-4f82-9cad-3d3bf9fb282d","keyframes":{"transform":["translate3d(0px, 141.76806%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4be6249b-00d1-4cda-ac18-bda738eae84e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17583241-cabc-4e9d-abcf-95822e9c8bbe","keyframes":{"transform":["translate3d(0px, 189.54235%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9960b9e6-5a2b-472e-ac9d-ddedd8596853","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1d35da9-a2eb-4720-b782-df3b625c2a4e","keyframes":{"transform":["translate3d(0px, 442.98727%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bff779c8-ef2a-460b-bbb3-d841f858e505","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f37190bf-ee24-4a4e-8ea0-82523f313704","keyframes":{"transform":["translate3d(0px, -748.24954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Jayaprakash Narayan coined the slogan 'Indira Hatao Desh Bachao' for opposition parties post-Emergency, leading to their victory over the Congress in the 1977 Lok Sabha Elections. Credit: India Today Archives

Garibi Hatao - 1971

[{"selector":"#anim-f008e6f9-e61f-47ff-9f7c-edad37caa4ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18f6a40a-f179-41b0-84cc-a26d3a8b9789","keyframes":{"transform":["translate3d(0px, 152.71699%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1104705f-c116-4595-8fed-d4762792beb0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4486be48-cc82-43f8-8b3f-5ad9780a0805","keyframes":{"transform":["translate3d(0px, 436.60122%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97513455-e0a5-4f69-ac66-bbdcfe406b9b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb4d677a-8f9d-45a4-b42f-29eb50cd0315","keyframes":{"transform":["translate3d(0px, 415.11841%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa64eb10-8663-4be4-85f0-40bbf62d520d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d7f2955-ce09-45bd-9b16-cfe122cafbaf","keyframes":{"transform":["translate3d(0px, -748.24954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Crafted by Indira Gandhi, the slogan 'Garibi Hathao' (eradicate poverty) struck a chord nationwide, propelling the Congress Party to a sweeping triumph in 1971. Credit: Getty Images

Jai Jawan, Jai Kisan - 1965

[{"selector":"#anim-15647184-58db-44fb-b64d-870c1d63bde3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f36fde3-1efc-4e40-85ba-166d167457e6","keyframes":{"transform":["translate3d(0px, 115.59238%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16e2d2ff-d04d-4fb1-b13f-b061e3c5baae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-436265d0-719c-4527-a9a0-ffb1c1b352f8","keyframes":{"transform":["translate3d(0px, 213.07179%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33c11808-e4e1-4775-bea3-9e68b3ec7402","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4663e609-656e-4cb1-8d01-be1a09fdcda3","keyframes":{"transform":["translate3d(0px, 424.95444%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-742156e3-bd39-4ffa-83cb-c28786fd8f59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daf20f8d-5a5f-4832-a162-d0ef82a99eea","keyframes":{"transform":["translate3d(0px, -748.24954%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In 1965, Former Prime Minister Lal Bahadur Shastri coined a slogan to rally soldiers for defense and encourage farmers to boost food grain production, leading to the Congress returning to power in 1967. Credit: VP Secretariat/X

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