23 FEB 2024
Credit: Google Images
Credit: Google Images
Co-created by George Clooney in 2013, Casamigos is arguably the most well-known celebrity tequila on the market, and its $1 billion sale to Diageo just four years after its founding only furthered its success.
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Distilled at the world-renowned La Alteña in the highlands of Jalisco, Tequila Tapatio was founded in 1940 by agave farmer Don Filipe Camarena. Produced using the traditional tahona method to this day, Tapatio is available in blanco, reposado, and añejo expressions.
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Herradura, which translates from Spanish to “horseshoe,” was established in 1870 in the lowlands of Jalisco near the base of Tequila Volcano. The tequila is produced using 100 percent Blue Weber agave and the brand actually created the reposado and extra añejo categories.
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Founded in 2005, Fortaleza has catapulted in popularity in recent years, cementing itself as a bartender favorite for its lush agave notes that can only be achieved through tahona production.
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El Jimador is produced from 100 percent Blue Weber agave harvested in Amatitán in the lowlands of Jalisco. The brand’s name pays homage to this harvesting process, as “jimador” is the title for the tequila farmers who have worked in the region for generations.
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As one of the most well-known tequilas on the market, it’s no shock that Jose Cuervo ranks in the top five. The brand rose in popularity in the U.S. following the repeal of Prohibition, during which tequila was smuggled across the Mexican border.
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Tequila Ocho was founded on the belief that tequila has a terroir of its own, which can be better expressed through a more traditional, slow-style method of tequila production.
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Olmeca Altos was founded by bartenders Henry Besant and Dre Masso, so it should come as no surprise that the brand would become highly favored among those in the trade. Produced at Destilería Colonial de Jalisco in Los Altos in partnership with Maestro Tequilero Jesús Hernandez, Olmeca Altos is available in plata, reposado, and añejo expressions.
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Ubiquitous on back bars around the globe, Patrón is one of the most famous tequila brands in the world. While the popularity of Patrón clearly can’t be denied, Drinks International suggests it could be mellowing conversation-wise: When it came to the top 10 most trending tequila brands, Patrón came in 10th out of 10.
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For the eighth year in a row, Don Julio tops the list as the top-selling tequila brand. However, Drinks International did reveal that the brand maintained only a slight lead on its competitors.