18 Dec, 2024
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Focus shifts to scalp health with innovative exfoliating scrubs, serums, and microbiome-balancing products.
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Low-damage tools and techniques like air-dry creams and no-heat curling methods gain popularity.
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Eco-friendly packaging, waterless shampoos, and refillable containers dominate the market.
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AI-powered tools provide custom formulations based on hair type, lifestyle, and environment.
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Skincare-inspired ingredients like hyaluronic acid, ceramides, and peptides for nourishing hair.
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Bold hair colours and temporary dyes continue to trend with innovative, damage-free formulations.
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