Ten Biggest Korean Beauty Trends of 2023

Glass skin is a Korean beauty term that refers to skin so clear, luminous and poreless that it looks like glass. It is achieved through double cleansing, toning, moisturising, using serums and face masks.

Glass Skin

Also known as gotu kola, it is a plant used in traditional Chinese and Indian medicine for centuries. It is now a popular ingredient in K-beauty products.

Centella Asiatica

It is a community o bacteria htat live on our skin. They play an important role in skin health, and they can help to protect skin from damage and keep it looking healthy.

Microbiome Skincare

Vegan and sustainable beauty products are a big trend in K-beauty industry as they are free of animal products and use sustainable packaging and ingredients.

Vegan and Sustainable Beauty

It is a process of determining which colour flatters your skin tone, hair colou andeye colour. K-beauty enthusiasts are increasingly using personal colour analysis to choose makeup products.

Personal Colour Analysis

It is a process of determining which colour flatters your skin tone, hair colou andeye colour. K-beauty enthusiasts are increasingly using personal colour analysis to choose makeup products.

Scalp Care

Popular K-beauty hair colouring techniques that are popular include ombre, balayaga and sunkissed technique.

Hair Colouring

Multi-balm sticks are a convenient and versatile way to add colour and hydration to your lips, cheeks, and eyelids. These stick have also made way to skincare, especially sunscreen.

Multi-balm sticks

For flawless and natural-looking foundation, K-beauty experts recommend using a makeup spatula. This is a stainless steel tool that helps you apply foundation in a thin and even layer.

Makeup Spatulas

Its a cute and simple nail trend that mimics the look of rosy cheeks. One needs to apply a neutral base colour and then dab a bit of blush or pink eyeshadow on the centre of each bail. Finish with a clear top coat and enjoy you nail blush.

Blush Nails