The Origins of Air Jordan: The True Story Behind Matt Damon and Ben Affleck's 'Air' Movie

Air is a movie directed by Ben Affleck based on the true story of the creation of Air Jordan

The movie features stars such as Matt Damon, Jason Bateman, Marlon Wayans, and Viola Davis.

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Air Jordan was created because Nike Inc. was about to close its basketball shoe division due to low sales.

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Sonny Vaccaro, Nike's basketball talent scout, came up with the idea to bet on rookie Michael Jordan to become the face of Nike.

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Vaccaro had connections in the basketball world, which he leveraged to help Nike.

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Nike's Marketing VP, Rob Strasser, and co-founder and CEO, Phil Knight, asked Vaccaro to come up with ideas to keep the basketball shoe division afloat.

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Vaccaro managed to convert coaches he knew into Nike ambassadors, which helped boost Nike's sales.

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Vaccaro spotted Michael Jordan as a young player and decided to introduce him as the new spokesperson for Nike.

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Despite Jordan's ties to Converse and personal preference for Adidas, Nike still pursued him.

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Nike's success in the sports shoe industry was critical for the company's survival.

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