What is the 'Moye Moye' trend, internet's latest obsession?

Jan8,2024

Credit: Google

Originating from a Serbian song that first went viral on TikTok, the catchy tune has now led to countless memes, parodies and reels

Credit: Google

Moye Moye explained

'Moye Moye' comes from the chorus of Serbian singer-songwriter Teya Dora's 2023 song 'Dzanum'

Credit: Weekly Voice

Origin

The words originally used in the song are 'Moje More' (pronounced as 'moye more'), which the internet has mistaken for 'Moye Moye'. The words literally means 'my nightmares' that have been repeatedly used in the song's chorus

Not 'Moye Moye' but 'Moye More'

Dora's 3-minute-long song is about the expression of longing, pain and rejection, with the narrator feeling trapped and unloved.

Trapped, unloved

The repetition of 'More' emphasises her despair and her dreams of a better life as she believes her fate is cursed.

Despair

The song's virality can be attributed to its catchy melody and simple lyrics, which make it easy for anybody to lip-sync in their short videos

Viral Meme

Meanwhile, South Asian social media users have repurposed the song by incorporating a touch of 'dark humour' into viral videos, unlike the song's actual intention and message.

Dark humour